North Carolina Multi-Family Housing 101

Relief for Overworked Property Teams: Hands-Free Retention in Cary

William Lawton

Published on: 17/04/2025

In an industry where staff are asked to wear a dozen hats, handing off the resident engagement hat can be a smart, sanity-saving move. For apartment communities in Cary and beyond, hands-free retention services like PureStay offer a lifeline – enabling vibrant resident communities and efficient operations to coexist. The high-trust, fully managed approach means no more scrambling to throw together events, no more burnout from stretching staff too thin. Instead, property teams can concentrate on what they do best, confident that a dedicated partner is expertly fostering the resident experience. It’s a win-win scenario: happier staff, happier residents, and a healthier bottom line driven by strong retention. In the end, giving your team relief isn’t just kind – it’s good business.

Retention

From Event Fatigue to Community Culture: Engaging Durham Residents for the Long Haul

Jaylan Lewis

Published on: 29/01/2025

Resident engagement is evolving in markets like Durham, Cary, and Raleigh. Simply throwing events at residents is no longer enough – fostering a genuine tenant culture is the new imperative. By recognizing the limitations of one-off events and committing to a more consistent, purposeful approach, property stakeholders can turn the tide on low participation. The payoff is a community where residents actually look forward to gatherings, make friends, and put down roots. In such communities, retention becomes a natural byproduct of a great living experience. Event fatigue gives way to vibrant participation. And rather than chasing new leases to fill holes, owners can enjoy the stability of a place where people love to live. With a mix of smart strategy and perhaps a trusted partner like PureStay to execute with excellence, any property can transform their resident engagement from a tired obligation into a true competitive advantage.

Retention

Retention as ROI: Justifying the Resident Experience Budget in the Triangle

William Lawton

Published on: 15/08/2024

The question shouldn’t be “Can we afford to spend on resident retention?” but rather “Can we afford not to?” The evidence is clear that retention pays for itself. Every dollar that helps keep a resident is a dollar (or more) saved from turnover costs or earned in future rent increases. In the Raleigh-Cary-Durham market, investing in resident experience is fast becoming a competitive necessity, not just a goodwill gesture. Retention is the new growth, and those who embrace it will lead the Triangle’s apartment market into a more prosperous, resident-centric future.

Retention

Raleigh’s Apartment Boom: Why Retention Beats Turnover

Jaylan Lewis

Published on: 17/05/2024

Raleigh’s growth isn’t slowing down – and neither is competition for quality renters. In this environment, high-trust, retention-focused strategies are a wise investment for property stakeholders. Reducing turnover isn’t just about cutting costs; it’s about fostering loyal communities where residents want to stay year after year. By acknowledging the true cost of turnover and embracing a retention-first approach, Raleigh, Durham, and Cary apartment operators can protect their NOI, improve resident satisfaction, and thrive even in a crowded market. In the end, the communities that win will be those known not just for attracting tenants, but for keeping them.

Retention