North Carolina Multi-Family Housing 101

From Event Fatigue to Community Culture: Engaging Durham Residents for the Long Haul

From Event Fatigue to Community Culture: Engaging Durham Residents for the Long Haul

Jaylan Lewis
Published on: 29/01/2025

Resident engagement is evolving in markets like Durham, Cary, and Raleigh. Simply throwing events at residents is no longer enough – fostering a genuine tenant culture is the new imperative. By recognizing the limitations of one-off events and committing to a more consistent, purposeful approach, property stakeholders can turn the tide on low participation. The payoff is a community where residents actually look forward to gatherings, make friends, and put down roots. In such communities, retention becomes a natural byproduct of a great living experience. Event fatigue gives way to vibrant participation. And rather than chasing new leases to fill holes, owners can enjoy the stability of a place where people love to live. With a mix of smart strategy and perhaps a trusted partner like PureStay to execute with excellence, any property can transform their resident engagement from a tired obligation into a true competitive advantage.

Retention
Raleigh’s Apartment Boom: Why Retention Beats Turnover

Raleigh’s Apartment Boom: Why Retention Beats Turnover

Jaylan Lewis
Published on: 17/05/2024

Raleigh’s growth isn’t slowing down – and neither is competition for quality renters. In this environment, high-trust, retention-focused strategies are a wise investment for property stakeholders. Reducing turnover isn’t just about cutting costs; it’s about fostering loyal communities where residents want to stay year after year. By acknowledging the true cost of turnover and embracing a retention-first approach, Raleigh, Durham, and Cary apartment operators can protect their NOI, improve resident satisfaction, and thrive even in a crowded market. In the end, the communities that win will be those known not just for attracting tenants, but for keeping them.

Retention