North Carolina Multi-Family Housing 101

Relief for Overworked Property Teams: Hands-Free Retention in Cary

Relief for Overworked Property Teams: Hands-Free Retention in Cary

William Lawton
Published on: 17/04/2025

In an industry where staff are asked to wear a dozen hats, handing off the resident engagement hat can be a smart, sanity-saving move. For apartment communities in Cary and beyond, hands-free retention services like PureStay offer a lifeline – enabling vibrant resident communities and efficient operations to coexist. The high-trust, fully managed approach means no more scrambling to throw together events, no more burnout from stretching staff too thin. Instead, property teams can concentrate on what they do best, confident that a dedicated partner is expertly fostering the resident experience. It’s a win-win scenario: happier staff, happier residents, and a healthier bottom line driven by strong retention. In the end, giving your team relief isn’t just kind – it’s good business.

Retention
Retention as ROI: Justifying the Resident Experience Budget in the Triangle

Retention as ROI: Justifying the Resident Experience Budget in the Triangle

William Lawton
Published on: 15/08/2024

The question shouldn’t be “Can we afford to spend on resident retention?” but rather “Can we afford not to?” The evidence is clear that retention pays for itself. Every dollar that helps keep a resident is a dollar (or more) saved from turnover costs or earned in future rent increases. In the Raleigh-Cary-Durham market, investing in resident experience is fast becoming a competitive necessity, not just a goodwill gesture. Retention is the new growth, and those who embrace it will lead the Triangle’s apartment market into a more prosperous, resident-centric future.

Retention